The ultimate gig, re-branding a country.

argentina.jpg

That is exactly what the firm, Guillermo Brea y Assciados was hired to do. Argentina was looking to re-brand its image as a forward thinking, modern country. One that has rebounded from the financial disasters of the late ’90s. It appears they are on the right track with this new branding…it is clean, appealing and conveys the signal of change the country is currently going through. Quite a score for the design firm, talk about exposure!

View the work

This entry was posted on Wednesday, August 9th, 2006 at 8:33 pm and is filed under Graphic Arts, Business, Branding, Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The ultimate gig, re-branding a country.”

  1. Ricardo Cordoba Says:
    September 14th, 2006 at 6:00 pm

    Actually, Guillermo Brea’s design firm won a national design contest for the branding, which I guess makes this an even bigger score. :-)

  2. Norbert Nesi Says:
    August 15th, 2007 at 7:56 am

    I find this such a disappointment. It is tastless. Meaningless. I would have expectd much more of the visual brand of such a great country, Argentina.

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