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	<title>Comments on: The Rise of Neuro-Architecture</title>
	<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/</link>
	<description>Dvisible is an international creative design magazine with a focus on graphic arts, architecture, fashion, branding, fine art and photography.</description>
	<pubDate>Fri, 12 Mar 2010 06:04:29 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.1.3</generator>

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		<title>By: John</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27497</link>
		<author>John</author>
		<pubDate>Sun, 14 Oct 2007 05:19:52 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27497</guid>
					<description>Really don't understand the attraction of the "lifestyle center."  It looks to me like a strip mall on steroids.</description>
		<content:encoded><![CDATA[<p>Really don&#8217;t understand the attraction of the &#8220;lifestyle center.&#8221;  It looks to me like a strip mall on steroids.</p>
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		<title>By: Alan Cabal</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27549</link>
		<author>Alan Cabal</author>
		<pubDate>Sun, 14 Oct 2007 14:52:14 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27549</guid>
					<description>That pseudo-wreck in the lead photo would be a depressing monstrosity to enter on a daily basis. Nice premise, but I fear that it will only serve to inspire more pointless gimmickry doomed to immediate obsolescence. The idea as a whole seems to emanate from people with far too much time on their hands.</description>
		<content:encoded><![CDATA[<p>That pseudo-wreck in the lead photo would be a depressing monstrosity to enter on a daily basis. Nice premise, but I fear that it will only serve to inspire more pointless gimmickry doomed to immediate obsolescence. The idea as a whole seems to emanate from people with far too much time on their hands.</p>
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		<title>By: Amish</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27565</link>
		<author>Amish</author>
		<pubDate>Sun, 14 Oct 2007 17:15:41 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27565</guid>
					<description>"pointless gimmickry doomed to immediate obsolescence" (previous comment)

The trouble is that designs like these are incredibly over-thought and full of purpose, but that purpose is so far-fetched and strange (and probably pointless) that no one gets it and the whole building just turns into a dumb novelty.  Many architects don't seem to realize that if no one has any idea what a design is supposed to mean or if it even means anything at all, then the design has failed.</description>
		<content:encoded><![CDATA[<p>&#8220;pointless gimmickry doomed to immediate obsolescence&#8221; (previous comment)</p>
<p>The trouble is that designs like these are incredibly over-thought and full of purpose, but that purpose is so far-fetched and strange (and probably pointless) that no one gets it and the whole building just turns into a dumb novelty.  Many architects don&#8217;t seem to realize that if no one has any idea what a design is supposed to mean or if it even means anything at all, then the design has failed.</p>
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		<title>By: Vera Beaudin Saeedpour</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27590</link>
		<author>Vera Beaudin Saeedpour</author>
		<pubDate>Sun, 14 Oct 2007 22:28:59 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27590</guid>
					<description>Neuroarchitecture is as old as people are old. The problem is that we think we know so much when truly we know so little, not only about architecture, but about ourselves. Some few have been more perspicuous. It takes no neuroscientist to realize what poet Walt Whitman knew intuitively, that "All architecture is what you do when you look upon it (did you think it was in the white or grey stones)" As psychoanalyst Erich Fromm warned, "As long as I am not awre of the forces which drive me, I am irresponsible; I am shoved around by forces which act behind my back."

"Buildings," Richard Neutra once said, "require careful attention because they are not nomadic tents that can be moved...such man-made surroundings envelop the child, the adolescent, and the adult like an inescapable fate."

And speaking of inescapable fates, one has only to cast an eye on the architecture of Richard Meier who, in one fell swoop of his soaring psyche, managed to destroy Grand Army Plaza, a Brooklyn landmark. Like too many architects he aspires. Perhaps all men aspire, but none more than architects. I don't believe an elephant would have built a pyramid or a parthenon even were he upright and prehensile. I do believe that if an architect had his own way, he'd make himself king for a day; he'd draw up a plan for the future of man and man would have nothing to say. 

"Good, original architecture depends just as much on an understanding public as on its creator," mused Walter Gropius. I'm still waiting.</description>
		<content:encoded><![CDATA[<p>Neuroarchitecture is as old as people are old. The problem is that we think we know so much when truly we know so little, not only about architecture, but about ourselves. Some few have been more perspicuous. It takes no neuroscientist to realize what poet Walt Whitman knew intuitively, that &#8220;All architecture is what you do when you look upon it (did you think it was in the white or grey stones)&#8221; As psychoanalyst Erich Fromm warned, &#8220;As long as I am not awre of the forces which drive me, I am irresponsible; I am shoved around by forces which act behind my back.&#8221;</p>
<p>&#8220;Buildings,&#8221; Richard Neutra once said, &#8220;require careful attention because they are not nomadic tents that can be moved&#8230;such man-made surroundings envelop the child, the adolescent, and the adult like an inescapable fate.&#8221;</p>
<p>And speaking of inescapable fates, one has only to cast an eye on the architecture of Richard Meier who, in one fell swoop of his soaring psyche, managed to destroy Grand Army Plaza, a Brooklyn landmark. Like too many architects he aspires. Perhaps all men aspire, but none more than architects. I don&#8217;t believe an elephant would have built a pyramid or a parthenon even were he upright and prehensile. I do believe that if an architect had his own way, he&#8217;d make himself king for a day; he&#8217;d draw up a plan for the future of man and man would have nothing to say. </p>
<p>&#8220;Good, original architecture depends just as much on an understanding public as on its creator,&#8221; mused Walter Gropius. I&#8217;m still waiting.</p>
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		<title>By: WHAT THEY SAID&#8230;</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27675</link>
		<author>WHAT THEY SAID&#8230;</author>
		<pubDate>Mon, 15 Oct 2007 14:11:56 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27675</guid>
					<description>[...] while technicians and engineers might want lower ceilings to help them focus on details. d&#124;visible     digg_url="http://havecoffeewillwrite.com/?p=5131"; digg_skin = [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] while technicians and engineers might want lower ceilings to help them focus on details. d|visible     digg_url=&#8221;http://havecoffeewillwrite.com/?p=5131&#8243;; digg_skin = [&#8230;]</p>
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		<title>By: Keiko Ki</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27688</link>
		<author>Keiko Ki</author>
		<pubDate>Mon, 15 Oct 2007 15:28:42 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27688</guid>
					<description>I feel that architects are under-appreciated artists, especially when I see/hear comments like the ones made above.  Yes, you may dislike or disapprove of a particular building's design - and yes, some buildings are obviously out-of-place in their constructive creation when compared to their neighbouring structures - but is no one familiar with the phrase (or something akin to) 'Art is a reflection of life, therefore we live as art'?

Architecture is one of the most obvious, and most difficult, ways to incorporate art into our everyday lives.  Those whose genius devised the design behind medieval Gothic churches in Europe; the Byzantine buildings in Greece and later reconfigured in Russia; the delicate shapes of shrines in Japan, China, Vietnam, Thailand, Indonesia; the infamous Taj Mahal in India; the beautiful tipis of Native Americans - all of these, and more, were created with more than just shelter, worship or other more practical use in mind.  These were gigantic artistic venues, were marble and coloured glass and granite and wood and paint and chalk and clay and every other possible means for creating some sense of visual, subconscious messaging was utilized.  I doubt anyone would question the ingenuity of Frank Lloyd Wright - I know many people who dislike his work, but they do appreciate it for the spark of brilliance behind his design.

Yes, many architects may aspire to greatness that may or may not be beyond their means to design.  However, architecture is one huge facet of our evolving culture, and without it, many other things slow their pace in terms of expression and creativity.</description>
		<content:encoded><![CDATA[<p>I feel that architects are under-appreciated artists, especially when I see/hear comments like the ones made above.  Yes, you may dislike or disapprove of a particular building&#8217;s design - and yes, some buildings are obviously out-of-place in their constructive creation when compared to their neighbouring structures - but is no one familiar with the phrase (or something akin to) &#8216;Art is a reflection of life, therefore we live as art&#8217;?</p>
<p>Architecture is one of the most obvious, and most difficult, ways to incorporate art into our everyday lives.  Those whose genius devised the design behind medieval Gothic churches in Europe; the Byzantine buildings in Greece and later reconfigured in Russia; the delicate shapes of shrines in Japan, China, Vietnam, Thailand, Indonesia; the infamous Taj Mahal in India; the beautiful tipis of Native Americans - all of these, and more, were created with more than just shelter, worship or other more practical use in mind.  These were gigantic artistic venues, were marble and coloured glass and granite and wood and paint and chalk and clay and every other possible means for creating some sense of visual, subconscious messaging was utilized.  I doubt anyone would question the ingenuity of Frank Lloyd Wright - I know many people who dislike his work, but they do appreciate it for the spark of brilliance behind his design.</p>
<p>Yes, many architects may aspire to greatness that may or may not be beyond their means to design.  However, architecture is one huge facet of our evolving culture, and without it, many other things slow their pace in terms of expression and creativity.</p>
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		<title>By: cynthia stephens</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27708</link>
		<author>cynthia stephens</author>
		<pubDate>Mon, 15 Oct 2007 18:23:04 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-27708</guid>
					<description>The creativity and imagination are fascinating.  I believe it better though that we educate our young aboput purchasing and living in any of these corporate contract structures.  HOA's, COA's, CID's, PRD's, etc., are one way tickets to h___, forelosure, discrimination and financial ruin, in far too many cases. Beauty and elegance from the outside says nothing about the horrors, deceit, prejudice and ignorance lurking inside.</description>
		<content:encoded><![CDATA[<p>The creativity and imagination are fascinating.  I believe it better though that we educate our young aboput purchasing and living in any of these corporate contract structures.  HOA&#8217;s, COA&#8217;s, CID&#8217;s, PRD&#8217;s, etc., are one way tickets to h___, forelosure, discrimination and financial ruin, in far too many cases. Beauty and elegance from the outside says nothing about the horrors, deceit, prejudice and ignorance lurking inside.</p>
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		<title>By: Jules</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-28114</link>
		<author>Jules</author>
		<pubDate>Wed, 17 Oct 2007 22:47:17 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-28114</guid>
					<description>In reference to the last comment:

"I believe it better though that we educate our young aboput purchasing and living in any of these corporate contract structures. HOA’s, COA’s, CID’s, PRD’s, etc., are one way tickets to h___, forelosure, discrimination and financial ruin, in far too many cases. Beauty and elegance from the outside says nothing about the horrors, deceit, prejudice and ignorance lurking inside."  

Um, wow.  

Did you read this article or not?

This article is about the design of corporate business structures, not residential buildings.    The concept presented of 'Neuro-Architecture' seems, to me, more of a concept regarding the ingenius presentation of architecture as a sub-conscious marketing ploy that plays on emotions and thought patterns evoked by particular colors, shapes, textures, and materials utilized in a building's construction and overall decor.

Please read the articles here before commenting on them - it's annoying for those of us readers who are here for creative intellectual stimulation to be brought off of a design high by comments like yours.</description>
		<content:encoded><![CDATA[<p>In reference to the last comment:</p>
<p>&#8220;I believe it better though that we educate our young aboput purchasing and living in any of these corporate contract structures. HOA’s, COA’s, CID’s, PRD’s, etc., are one way tickets to h___, forelosure, discrimination and financial ruin, in far too many cases. Beauty and elegance from the outside says nothing about the horrors, deceit, prejudice and ignorance lurking inside.&#8221;  </p>
<p>Um, wow.  </p>
<p>Did you read this article or not?</p>
<p>This article is about the design of corporate business structures, not residential buildings.    The concept presented of &#8216;Neuro-Architecture&#8217; seems, to me, more of a concept regarding the ingenius presentation of architecture as a sub-conscious marketing ploy that plays on emotions and thought patterns evoked by particular colors, shapes, textures, and materials utilized in a building&#8217;s construction and overall decor.</p>
<p>Please read the articles here before commenting on them - it&#8217;s annoying for those of us readers who are here for creative intellectual stimulation to be brought off of a design high by comments like yours.</p>
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		<title>By: A few curious things &#171; ThinkingShift</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-35966</link>
		<author>A few curious things &#171; ThinkingShift</author>
		<pubDate>Tue, 04 Dec 2007 03:05:34 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-35966</guid>
					<description>[...] So the space around us affects our neurological activity and of course designers and architects are well versed in creating the desired psychological effect. And apparently ceiling height can affect the way you think. The University of Minnesota conducted some experiments and found &#8220;people focused more on specifics when the ceiling was eight feet high and more on the abstract when the ceiling was ten feet high&#8220;. So high ceilings would encourage visionary, big-picture thinking, whilst lower ceilings would be perfect for detailed, technical tasks. Mmmmm&#8230;.better have a look at the ceiling at my work place! And clearly knowledge managers know the importance of designing space that encourages collaboration. You can read more about the intersection between neuroscience and physical space on d/visible. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] So the space around us affects our neurological activity and of course designers and architects are well versed in creating the desired psychological effect. And apparently ceiling height can affect the way you think. The University of Minnesota conducted some experiments and found &#8220;people focused more on specifics when the ceiling was eight feet high and more on the abstract when the ceiling was ten feet high&#8220;. So high ceilings would encourage visionary, big-picture thinking, whilst lower ceilings would be perfect for detailed, technical tasks. Mmmmm&#8230;.better have a look at the ceiling at my work place! And clearly knowledge managers know the importance of designing space that encourages collaboration. You can read more about the intersection between neuroscience and physical space on d/visible. [&#8230;]</p>
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		<title>By: Andy</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-37314</link>
		<author>Andy</author>
		<pubDate>Wed, 19 Dec 2007 18:46:08 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-37314</guid>
					<description>Oh, and did not know about it. Thanks for the information ...</description>
		<content:encoded><![CDATA[<p>Oh, and did not know about it. Thanks for the information &#8230;</p>
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		<title>By: Bijal Mehta</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-40295</link>
		<author>Bijal Mehta</author>
		<pubDate>Sun, 13 Jan 2008 18:50:22 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-40295</guid>
					<description>I was reminded of a thought I had when an attending of mine reiterated a similar personal
finding that when she (and I) dreams about her home it is always her childhood home and 
not her current home or where her parents live currently. I wonder why that is the case 
and also wonder if it just her and me that dream this way. I also wonder if it can have 
applications in custom home design where an architect would put in elements of a client's 
childhood home into there current home make it more desirable. I also wonder if there are 
common elements of all individuals who have dreams of there homes tht can be used to 
produce tract housing or prefab elements of design.

bijal

www.neuropimp.com</description>
		<content:encoded><![CDATA[<p>I was reminded of a thought I had when an attending of mine reiterated a similar personal<br />
finding that when she (and I) dreams about her home it is always her childhood home and<br />
not her current home or where her parents live currently. I wonder why that is the case<br />
and also wonder if it just her and me that dream this way. I also wonder if it can have<br />
applications in custom home design where an architect would put in elements of a client&#8217;s<br />
childhood home into there current home make it more desirable. I also wonder if there are<br />
common elements of all individuals who have dreams of there homes tht can be used to<br />
produce tract housing or prefab elements of design.</p>
<p>bijal</p>
<p><a href="http://www.neuropimp.com" rel="nofollow">www.neuropimp.com</a></p>
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		<title>By: Tamra Jo</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-49736</link>
		<author>Tamra Jo</author>
		<pubDate>Mon, 17 Mar 2008 22:40:32 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-49736</guid>
					<description>I am inspired. I have always wondered, after discovering the Psychology of Colour.... whether
or not other things in design could have a profound, and unknown by us, affect on us.
What will be exciting will be the irrefutable proof (via brain waves, etc) that 
this is not theory at all, but usable incredible science. Art &#38; Science meet on the same
plain...in our minds!</description>
		<content:encoded><![CDATA[<p>I am inspired. I have always wondered, after discovering the Psychology of Colour&#8230;. whether<br />
or not other things in design could have a profound, and unknown by us, affect on us.<br />
What will be exciting will be the irrefutable proof (via brain waves, etc) that<br />
this is not theory at all, but usable incredible science. Art &amp; Science meet on the same<br />
plain&#8230;in our minds!</p>
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		<title>By: Why We Care &#171; The Punch List</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-89759</link>
		<author>Why We Care &#171; The Punch List</author>
		<pubDate>Thu, 13 Nov 2008 17:57:49 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-89759</guid>
					<description>[...] following is an excerpt from a fascinating article in dvisible magazine http://dvisible.com/?p=291 discussing “neuroarchitecture”, which I’ll paraphrase as the study the effect of our [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] following is an excerpt from a fascinating article in dvisible magazine <a href="http://dvisible.com/?p=291" rel="nofollow">http://dvisible.com/?p=291</a> discussing “neuroarchitecture”, which I’ll paraphrase as the study the effect of our [&#8230;]</p>
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		<title>By: fai</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-159905</link>
		<author>fai</author>
		<pubDate>Fri, 23 Oct 2009 03:17:41 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-159905</guid>
					<description>thank you..so much</description>
		<content:encoded><![CDATA[<p>thank you..so much</p>
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		<title>By: The Rise of Neuro-Architecture &#171; Final Major Project</title>
		<link>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-212224</link>
		<author>The Rise of Neuro-Architecture &#171; Final Major Project</author>
		<pubDate>Sun, 21 Feb 2010 23:54:21 +0000</pubDate>
		<guid>http://dvisible.com/2007/10/08/the-rise-of-neuro-architecture/#comment-212224</guid>
					<description>[...] the article that we are currently looking at The Rise of Neuro-Architecture, the above principles have been covered in detailed along with other important points that needs to [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] the article that we are currently looking at The Rise of Neuro-Architecture, the above principles have been covered in detailed along with other important points that needs to [&#8230;]</p>
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