It may not eat the competition, but…
Sunday, July 23rd, 2006 
With the DAP (digital audio player) market flooded by new offerings on a seemingly daily basis, how do the other guys compete with the behemoth that is Apple? Maybe a lil Monsta could pose a threat? At least, when it comes to marketing, SanDisk is doing what most others are not. Utilizing a character personality to help drive awareness of the brand may not scare the iPod maker, but other manufacturers should take heed.


